Statistics in izi.TRAVEL CMS

The Visits Statistics section is located on the izi.TRAVEL CMS desktop.

In this section, you can learn about how frequently users turn to the audio guides you have created.

There are two sub-sections in this section: Visits stats and Facebook.

Visits stats

The Visit stats sub-section displays information about the audio guides – tours, museums, tourist attractions and exhibits.

  • Viewing an item. Viewing refers to opening the item’s page in a mobile audio guide or on the izi.TRAVEL website. Without playing audio or video stories.
  • Play audio or video stories. From either a mobile audio guide or the izi.TRAVEL website.

“Items” refers to tours, museums, collections, tourist attractions, and exhibit items.

The available tools make it possible to obtain a variety of statistical data. For example, you can receive the following statistics for a specific period of time:

  • how many times the audio guide items have been viewed;
  • how many times a given audio guide’s main page has been viewed;
  • how many times a given item has been viewed;
  • how many times all audio guide stories have been played;
  • how many times a given exhibit item’s (tourist attraction’s) stories have been played;
  • what operation systems are installed on the devices used to access the items (audio guides), and what is their share of the total volume;
  • what countries or cities the items have been accessed from, and what is their share of the total volume;
  • how many stories have been played manually and how many automatically (GPS).

And so on.

“Statistics” section tools

  1. Audio guides panel. All of the created audio guides (museums and tours) are displayed on it.
  2. Tool for setting up a specific date range.
  3. Filter.
  4. Tool for setting up the specifics of creating statistical graphs.
  5. Choice of graphic representation (plot graph or histogram).
  6. Panel with graphic representation of visits statistics.
  7. Circular graphs of visit statistics sorted by certain criteria.

View the statistics

The Visit stats and Facebook sub-sections contain all the museums and tours you have created. By default, the sub-section Visit stats is opened and statistics are provided for all audio guides for the past month. This is shown on the above image.

Important: The audio guides list shows only those items which have been accessed during the assessed time period.

You can obtain statistics for the visits to a particular audio guide.

If you highlight the audio guide’s name, the statistics of its visits (viewings/playbacks) will be displayed on its main page. This also details the audio guide’s structure: all the exhibit items, exhibitions or tourist attractions.

By highlighting a particular item (exhibition or tourist attraction), you will obtain statistics for the visits to that particular item.

You can obtain statistical data for both a single item or several items from the list. To do this, you need to mark the desired items. When you place the cursor on the item’s name, a check box appears next to it. Place check boxes next to the desired items 1 and press “Apply” 2.

The resulting graph will contain statistical data about all selected items.

To cancel, remove the flags from the marked items (manually or by pressing “Remove marking”), and press “Apply”.

Tool for setting up a specific date range

By default, visit statistics are shown for the last month. However, by using the date range settings, you can establish other values as well.

For example, you can choose one of the provided values from the Date Range list:

Or you can set any date range by specifying its start and end dates. To do this, select the field where the date range begins 1 and mark its start date on the calendar 2. Next, specify the range’s end date. 3 and press “Apply” 4.

One more useful attribute – comparison between the statistics of the previous and the current periods. To do this, you need to set up a check box “Compare to previous period” and press “Apply”.

The resulting charts will contain data about both the current and the past period. Each graph will be designated by a different color. The color distribution legend is placed above the charts.


There is one more tool for setting up the presented statistical data – the filter. You can open the filter panel by pressing “Add filter”.

This tool allows you to filter statistical data by one of the eight offered parameters:

  • City. Contains a list of all the cities from which the audio guides have been accessed.
  • Country. Contains a list of the countries from which audio guide items have been accessed.
  • Operating system. A list of the operating systems with which the audio guide items have been accessed. Mobile (Android, iOS, Windows Phone) as well as desktop – Windows, Macintosh, Linux…
  • Content type. Possible values – Audio and Video.
  • Completion reason. Possible completion reasons for stories: finished, interrupted, skipped, error, unknown.
  • Activation type. Options: GPS (automatic story playback), Manual (playback is turned on manually from the mobile audio guide), Web (playback is turned on manually from the izi.TRAVEL website).
  • Access type. Options: Online (the story is played on a mobile audio guide without being previously downloaded), Offline (the audio guide has been previously downloaded), Web (the story is played from the izi.TRAVEL website).
  • Language. The language of the operating system used to access the audio guide items.

The filter is set up by selecting a specific filter value and pressing “Apply”. Below, you can see an example of using the “Operating system: Android” filter. The chart shows the statistics of views and playbacks executed on mobile audio guides installed on Android smartphones.

To reset the filter, you need to press on the icon located to the right of the filter button.

Detailed specifics of creating statistical graphs

When compiling statistical data over a long period of time (several months, years), you can present a more detailed picture by using charts with frequencies of a week or even a month. In such cases, you need to use the tool for changing the measurement frequency.

The images below show different ways of presenting yearly visit statistics by using different measurement frequencies (day, week, month):

Choosing a graphical representation option

You can choose one of the statistical representation options – a plot graph or a histogram. This is done by using the switcher:

Here is an example of presenting visit stats in a histogram:

Panel with graphic representation of visits statistics

Statistical data is displayed in the form of a plot graph or histogram. The x-axes show the assessed time period. The y-axes show the number of monitored events. Statistical data is compiled for two types of events: views item and playbacks of media related to the item.

The legend is placed in the upper left corner 1. The legend indicates the color assigned to each of the assessed events, the event names, and the total number of events which have taken place during the assessed time period. You can get information about a specific date (week or month) by placing the cursor on the specific chart point 4.

By default, statistical data are shown in the form of a comparison between two charts – the number of views and the number of playbacks recorded during the assessed period. You can choose the option to display only one of those values by setting up the switcher 3 in the appropriate position.

There is another mode which may prove useful. This is the stacked mode 2. In this mode, statistical data is represented by graphic areas (colored according to the legend). This is what the previous chart looks like in stacked mode:

Pie charts of visits statistics

One more useful tool – pie charts of visits statistics

Analogous to filters, charts let you focus on one of the eight parameters (City, Country, Operation system, Content type, Completion reason, Activation type, Access type, Language). However, unlike filters which let you do a breakdown by only one of the chosen parameter’s available values, the circular graph shows the distribution of all possible values in the form of a pie.

By clicking on the given diagram, you can open it in a detailed view mode. A detailed view of the “City” diagram is shown below.

To return to standard mode, use the Back to chart element.

Facebook sub-section

In the Facebook sub-section the amount of the following events is shown:

  • “Likes” given to the tour or museum.
  • The link to the tour or museum has been shared on Facebook.

Facebook sub-section tools are similar to the ones in Visits stats: