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Calls to protect wildness areas coincided with the recreational interests of a public becoming affluent enough to have leisure time.  The railroad industry, established to help settle the West, became preservationists’ greatest ally while also making places like Yosemite available to the wider populace.  Railroad owners quickly realized that people would pay to see unspoiled western vistas in person.  To entice visitors, companies commissioned art work to feature in promotional materials.  Northern Pacific Railroad used images after Thomas Moran’s Yellowstone paintings to advance its “Wonderland” campaign.  The Great Northern Railway’s “See America First” promotion became part of the national lexicon and continues to be interpreted by artists today.  The National Park Service recognized the power of imagery

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