WELCOME TO GAMIFICATION
Introducing the new Quest Feature
The idea of Gamification - the practice to introduce gaming elements into ordinary non-gaming activities - is not new to the travel and tourism industry.
Indeed loyalty points, cards and gifts have always played a major role in engaging airlines or hotel customers. Now mobile technologies have open new doors for this practice and travellers can be captivated with a combination of cultural and entertaining elements, while living a real life experience.
For this reason izi.TRAVEL is proud to introduce Quests, a feature designed to add interactivity to outdoor tours.
You can now offer your visitors a gamified tour, combining your multimedia stories with game elements, to create a more entertaining and competitive user experience.
Through the quest feature you can create activities like treasure hunts and city tours that can help users explore and learn about an area, tourist attractions or even books and movies, while being motivated by game mechanics.
You can ask your visitors to answer quizzes, search for hints and reveal hidden locations, in order to proceed with their tour. When it comes to rewarding your audience you have plenty of choice; you can use points, extra content and even real prizes.
The great potential of this new feature lays in the power to engage with specific groups of existing izi.TRAVEL users and captivate new ones.
Indeed a recent study by Gigya reports that gamification increases engagement by one-third, improving online commenting by 13%, social sharing by 22% and content discovery by 68%.
Kids, students, as well as adults and groups of friends will be the perfect players of your quests and social promoters of your tours.
In our increasingly connected world, our new Quest feature is an opportunity we definitely suggest you to catch.