Smart city: the power of networking
Joining forces always proves to be the best way of achieving success. If publishing an audio tour on izi.TRAVEL can maximize your exposure to a wider public, imagine what populating the streets of your city with more tours, walks and stories could do!
This is what we call a “Smart city”: an area where multiple players work together in order to provide the best cultural and entertainment services for tourists. Museums, cultural associations, tourist attractions but also hotels, bars and restaurants, cooperate not only in making their stories available for all tourists, but also in promoting them through one unique free platform. Whenever a new tourist arrives in a smart city, he is able to choose from a significant number of cultural and lifestyle outdoor and indoor tours. He doesn’t need to download a different app for every attraction he visits, on the contrary he can rely on one trusted guide to experience the city and its cultural attractions, as well as its shopping areas, restaurants, boat or bike rental services etc. This implies that tourists are not the only ones enjoying a “smart city”. The use of one platform to promote the city’s cultural and lifestyle attractions is a great plus for all the players operating within the tourism field, because it can virtually bring new visitors to those sites that are usually less promoted. This can be done, for instance, by adding museums, churches and indoor points of interests to outdoor city tours. A smart city has many more ways to promote itself, online, offline and directly onsite by every attraction or tourist facility.
In addition to that, joining forces and forming consortiums, make it easier to apply for grants and public funding to develop more content and increase the tourism revenue. The izi.TRAVEL platform already hosts more than one smart city, like Stockholm, The Hague, Moscow and Geneva. The latter represents a true success case, thanks to tours that combine outdoor attractions, museums and commercial activities to invite visitors to discover the hidden gems of the city. At the same time both cultural and commercial activities also cooperate in a joint promotion campaign, by simply inviting tourists to download the app with dedicated posters and cards.
A Smart city maximizes the exposure for professionals and the experience for tourists. It’s the perfect win-win situation. Are you ready to partner up and turn your city into a smart city? We are ready to help you getting started.