10 Corso Como Outlet
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Concept Stores, because if you’re shopping in Milan you need that little bit extra...
Walking in Milan you might easily miss them. It’s not your fault, of course.
You can be distracted by the lights and glamour of the big brands and you might easily disregard them. Despite not being as glitzy as the big names, concept stores are one of Milan’s most popular hotspots and a good excuse to browse between great items while treating yourself to a new whole shopping experience. In other words, concept stores are a ‘must’ for any fashionistas.
10 Corso Como, because it’s a Vogue affair.
Created by former fashion editor Carla Sozzani and sister of Vogue’s editor in chief Franca Sozzani, 10 Corso Como is a virtual narrative which uses a gallery and bookshop as its pulsing, fashion heart. 10 Corso Como asks visitors to participate in a succession of social and cultural activities. Visitors can stop for a drink at the cafe, shop at the store or visit the bookshop and sit to read. It’s like shopping in a fashion museum but unlikely any other living fashion exhibition, you can touch and buy things.
Walking in Milan you might easily miss them. It’s not your fault, of course.
You can be distracted by the lights and glamour of the big brands and you might easily disregard them. Despite not being as glitzy as the big names, concept stores are one of Milan’s most popular hotspots and a good excuse to browse between great items while treating yourself to a new whole shopping experience. In other words, concept stores are a ‘must’ for any fashionistas.
10 Corso Como, because it’s a Vogue affair.
Created by former fashion editor Carla Sozzani and sister of Vogue’s editor in chief Franca Sozzani, 10 Corso Como is a virtual narrative which uses a gallery and bookshop as its pulsing, fashion heart. 10 Corso Como asks visitors to participate in a succession of social and cultural activities. Visitors can stop for a drink at the cafe, shop at the store or visit the bookshop and sit to read. It’s like shopping in a fashion museum but unlikely any other living fashion exhibition, you can touch and buy things.
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